The advertising covers of the International Stock Food Company are some of the most colorful and elaborate I have seen, and were produced in many variations over at least fifteen years. Below are the ten I have managed to acquire, arranged chronologically.
The owner of ISFC was M. W. Savage, a colorful and very successful businessman who promoted his products by buying and exhibiting famous race horses such as Arion, Minor Heir, and his favorite, the legendary Dan Patch. According to legend, Savage loved Dan Patch so much that when the horse died, its owner, broken-hearted, died the next day.
November 6, 1897 |
April 4, 1899 |
November 5, 1900 |
November 19, 1903 |
April 5, 1904 |
May 10, 1905 |
October 5, 190? |
?? |
August 19, 1907 |
December 19, 1913 |
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Revised -- 01/24/2003