POSTER STAMPS AND LABELS OF THE OLYMPIC GAMES

      INTRODUCTION

      STATISTICS

      UNSOLVED MYSTERIES

        SUMMER GAMES
1894 - Modern Games Founded
1896 - I Olympiad - Athens
1900 - II Olympiad - Paris
      - Vignettes of the 1900 Paris Expo
1904 - III Olympiad - St. Louis
1906 - Intercalated Games - Athens
1908 - IV Olympiad - London
1912 - V Olympiad - Stockholm
1913 - Berlin prepares for 1916 games
1914 - 20th Anniversary of Rebirth of Games
1916 - VI Olympiad - Berlin
1920 - VII Olympiad - Antwerp
1924 - VIII Olympiad - Paris
      - Post Cards
1928 - IX Olympiad - Amsterdam
1932 - X Olympiad - Los Angeles
1936 - XI Olympiad - Berlin
1940 - XII Olympiad - Tokyo
      - XII Olympiad - Helsinki
      - New Zealand Centennial Games
1944 - XIII Olympiad - London
      - German POW Games
1948 - XIV Olympiad - London
1952 - XV Olympiad - Helsinki
1956 - XVI Olympiad - Melbourne
      - XVI Olympiad - Stockholm
1960 - XVII Olympiad - Rome

1972 - XI Winter Games - Sapporo

February 3 - February 13, 1972

   

Official Poster & Official Emblem for 1972 Winter Games in Sapporo

The poster: Various well-known Japanese designers were involved in the creation of the posters - the first one was designed by Takashi Kono, the second and third by Yusaku Kamekura and the fourth by Gan Hosoya.

The emblem: Japan's top eight designers put forward their ideas but it was Kazumasa Nagai's design that was chosen to become the official emblem of the Sapporo Games. It represents the combination of three independent elements- 1) the Rising Sun, symbol of Japan; 2) a snowflake (sketch of the coat of arms of an ancient Japanese family), symbol of winter; 3) the rings with the inscription "Sapporo '72".


N.B. - Contributions to these pages are welcomed.
If you can supply images (300dpi scans) of the actual label for any that are missing below,
or better images or information, please send to:

      SOLVED MYSTERIES!

      STILL MISSING

      ACKNOWLEDGMENTS

      UPDATE HISTORY

        SUMMER GAMES
1964 - XVIII Olympiad - Tokyo
1968 - XIX Olympiad - Mexico City
1972 - XX Olympiad - Munich

        WINTER GAMES
1924 - I Winter Games - Chamonix
1928 - II Winter Games - St Moritz
1932 - III Winter Games - Lake Placid
1936 - IV Winter Games - Garmisch-Partenkirchen
1940 - V Winter Games - Sapporo
      - V Winter Games - St Moritz
      - V Winter Games - Garmisch-Partenkirchen
1944 - V Winter Games - Cortina d'Ampezzo
1948 - V Winter Games - St Moritz
1952 - VI Winter Games - Oslo
1956 - VII Winter Games - Cortina d'Ampezzo
1960 - VIII Winter Games - Squaw Valley
1964 - IX Winter Games - Innsbruck
1968 - X Winter Games - Grenoble
1972 - XI Winter Games - Sapporo

        OTHER TOPICS
      - U.S. OLYMPIC SHIELD DECALS
      - Workers' Olympics

CLICK HERE to view the 1972-Sapporo section of the DuBois catalog as a pdf.

The following poster stamps and labels were issued for the 1972 Winter Games in Sapporo

Click on any image below to open an enlarged version in a separate window/tab

DuBois # Dubois catalog content
---
Images & text
Images of actual label(s) Transcription of DuBois text
plus Comments, corrections, and additions

TEXT IN COURIER FONT is from DuBois Catalog.
Text in other fonts is this author's.

I HAVE EDITED DUBOIS' TEXT FOR CLARITY and ACCURACY, and TO REFLECT NEW FINDINGS.

The prices are as listed in DuBois, and were current in 1986.
Prices today are mostly higher.

1972 - SAPPORO
(11th Olympic Winter Games)

The "logo" for the Sapporo Games is found in both horizontal and vertical format. This logo is on several sheets that are listed in this section of the catalog:

Horizontal Logo: A solid-red circle(rising sun) in a white square to the left; a six-pointed,stylized snowflake in a square in the middle;and the Olympic rings over "SAPPORO '72" in a square to the right.

Vertical Logo: A solid-red circle in a square at the top; a six-pointed, stylized snowflake in a square in the middle; and the Olympic rings over "SAPPORO '72" in a square at the bottom.

1972W-01 to 05

 

 

A Publicity & Fund Raising Folder was issued which contained five souvenir sheets. The latter all have four perforated labels, arranged vertically, next to a vertical-format "logo", described above. The five S.S. are now described:

1. XIth OLYMPIC WINTER GAMES/(a line of Japanese text)/ at top of sheet; GOVERNMENT PRINTING BUREAU, TOKYO/ at lower left; a vertical-format logo/ to upper right, with eleven lines of Japanese text on down to bottom of sheet; four labels are in a vertical strip of five, down left side:
a) Olympic rings at upper left; SAPPORO '72 at upper right; "THE HOKKAIDO PREF. GOVERNMENT, OLD & NEW BUILDINGS"/ across bottom.
33x23mm, perf 13, multicolored
Vignettes on the other three labels are as follows:
b) "THE HISTORIC CLOCK TOWER. SAPPORO"
c) "OHDORI PARK IN THE CENTER OF SAPPORO CITY"
d) "THE WORLD FAMOUS SNOW FESTIVAL. SAPPORO"
- sheet... $1.50

2. Same text & format as No.1 S.S., vignettes are as follows:
a) "MAKOMANAI INDOOR SKATING RINK"
b) "MT.TEINE ALPINE COURSE"
c) "TSUKISAMU INDOOR SKATING RINK"
d) "MAKOMANAI SPEED SKATING RINK"
- sheet... $1.50

3. Same text & format as No;1 S.S., vignettes depict Olympic events,figures are presented via "pictogram drawings" on very ornate and colorful backgrounds, figures are black.
a) "GIANT SLALOM",
b) "JUMPING",
c) "BOBSLEIGH, &
d) "SPEED SKATING"
- sheet... $1.50

4. Same text & format as No.1 S.S.,with more Olympic events as on No.3 S.S.
a)"ICE HOCKEY",
b) "JUMPING",
c) "BIATHLON",
d) "SLALOM"
- sheet... $1.50

5. Same text & format as No.1 S.S.,with more Olympic events as on Nos.3 & 4
a) "CROSS-COUNTRY",
b) "DOWNHILL",
c)"FIGURE SKATING",
d) "LUGE"
- sheet... $1.50

Note: Souvenir sheet Nos.1 to 5 were produced in 1971 by the Government Printing Bureau, Tokyo, and issued in 1972 by the Hokkaido Broadcasting Corporation. The Printing Bureau also produces the bank notes and postage stamps of Japan.

1972W-06 to 10

A Set of Self-adhesive Labels

These issued on one sheet measuring 12x24.1om(overall). There are five sizes(five copies of the smallest and one copy of each of the larger ones). They are shaped like an "oval-track" and horizontal in format. The vignette is a modified logo of the Sapporo Games(not segregated into the "three-square" pattern of the official logo).

Vignette: a solid-red circle, on left; a stylized, six-facetted, silver snowflake, in middle; Olympic rings in their usual multicolors(interlaced as on official Olympic flag) above "SAPPORO '72"/ on right side.

Other descriptive information is as follows:

6. 32x14.5mm, background color of the vignette area is white; the border is silver with adjoined red & blue stripes in the middle of the wide silver stripe; "SAPPORO '72" is blue .... $0.50
7. Same as #6 but size is 61x27mm ........... $1.00
8. Same as #6 but size is 90x39mm ........... $1.25
9. Same as #6 but size is 119x52mm .......... $1.75
10. Same as #6 but size is 180x78mm .......... $2.50

Sheet data: Japanese text at top with SOOC 70 - B - 197 at upper right corner, Five lines of Japanese text at lower right corner. See illustration of sheet on a following page for location of the nine labels of five different sizes.

Complete sheet of nine labels ... $15.00

Note: The design of the stylized, six-facetted snowflake is said to have an origin that goes back to ancient times.

06/17/2020 - Akihiko Kanda, our accomplice in Tokyo, sent the lower image at left, another version of sheet 1972W-06 to 10. The labels are the same, but the inscriptions on the top and bottom differ. "Sponsored by Dainippon Ink and Chemicals, Inc."

1972W-11

A TV Advertising Self-Adhesive

11. XIth Olympic Games, Sapporo 1972/ across top, to right of vignette; SAPPORO '72 VIA/HBC-TV NETWORK/ down label, below first text. Vignette, on left: a square logo(red circle in upper left square, snowflake with blue background in upper right square, blank square at lower left & Olympic rings/ SAPPORO '72 in lower right square); these four squares within a bigger square are a different arrangement than that of the two logos discussed on page one of this "1972 - SAPPORO" section.

55x24mm, imperf.background is silver & text is white
.............. $2.00

Note: HBC is the Hokkaido Broadcasting Corporation, located on Hokkaido Island at Sapporo, Japan.

1972W-12


12. Poland, a Balloon Flight Mini-sheet

This gold-background sheet has four 3zl valued labels. The Sapporo logo is at label #2 & the Munich logo is at label #5. Label #4 commemorates Wojciech Fortuna, winner of the 90-Meter Ski-Jump at the Sapporo Winter Games. (See sheet No.96, page 357)

- 150x111 mm
- imperf
- red, white & gold


I have displayed this on the 1972 Munich page as well, since it references the Summer Games too.

1972W-13

13. A Sheet of Self-Adhesive "Pull-offs":

Contains nine labels which are assigned the letters a,b,o,d,e,f,g,h,&i. All are in glossy multicolors. An Olympic "logo" and an advertising "logo" are at the bottom, the latter are also "pull-off" self-adhesives.There are also three "pull-off" address labels. ....... $10.00/sheet

1972W-14

1972W-x04 and 1972W-x05


1972W-x04 and 1972W-x05

14. A Sheet of Self-Adhesive "pull-offs":

Contains nine labels with "bears" performing various Winter Game events. Has two "logos" at lower right, as on Sheet No.13,but Olympic "logo" is above other logo rather than side by side(see Sheet No.13). All are glossy multicolored labels and are assigned the letters a,b,c,d,e,f,g,h, & 1

.....$10.00/sheet

Note; Labels 6,7,8,9 & 10 plus sheets 13 & 14 are all on heavy paper(thin cardboard stock).


Alvaro Trucchi, Italian parphilelist supreme, sent many of the images on this page, including the two at left, which are obviously close relatives of the ones in the DuBois Catalog. Their sizes are 260x193 mm and 210x193 mm.

3/5/19 - I found the images below, showing the unofficial mascot for the Sapporo Games. His name is Takuchan, or Little Taku. He was available as a stuffed toy of various sizes, and as litte coin banks (each about 5" tall) - and as the stickers shown at left.

 





1972W-x01 NOT IN DUBOIS 1972W-x01

1972 Olympic logo horizontally with woman ice skater doing a leap on left, and male skiier negotiating a turn on right.

Text: HOKKAIDO BROADCASTING COMPANY, WEST5, NORTH1 SAPPORO, JAPAN

Another contribution from Alvaro Trucchi - SIZE = not specified, but assumed to be about 200mm wide.

1972W-x02 NOT IN DUBOIS

1972W-x02

Block of six square labels, each showing a winter Olympic sport - the only text is the D logo of Dynamo

These are fund-raising labels for Sportvereinigung Dynamo (East Germany)

The Sportvereinigung Dynamo (Dynamo Sports Association) was the sport organization of the security agencies (Volkspolizei, Ministry for State Security and customs) of former East Germany.


East Germany was obsessed with fund-raising stamps and other non-postal labels. Visit ddr-spendenmarken.de for an illustrated catalog of over 13,000 "Contribution, donation and fee stamps of the SBZ and the GDR." All of the East German stamps on these pages are listed there. Navigation is a bit tricky, but it's well worth the effort to figure it out. The site's author has done an excellent job.

1972W-x03 NOT IN DUBOIS

1972W-x03

shield-shaped label with SUNTORY at top, 1972 logo horiz. in middle, skiier at bottom.

This was included with bottles of Suntory whisky at the time.

size = about 4 inches tall

7/7/19 - Akihiko Kanda of Tokyo sent three more images of this promotion, and pointed out that the labels on the bottle are collectible too - each has the Sapporo logo on it!

The small one : Size 68x30 mm
The large one : Size 91x80 mm

ウイスキー特級

Whiskey special grade

1972W-x04 NOT IN DUBOIS

1972W-x04

Circular self-adhesive label with face of Edi Bruggmann in center, his name in red capitals around top, Tiny Olympic rings and "SAPPORO" on lower sides, Flumserberg in script at bottom. Flumserberg is a resort area in the Swiss Alps.

Size - about 5 inches across.

1972W-x05 NOT IN DUBOIS

1972W-x05

Large self-adhesive label -
CAMPIONE OLIMPIONICO
OLYMPIC WINNER
OLYMPIASIEGER
Spalding Persenico

SIZE: about 8 inches wide

1972W-x06 NOT IN DUBOIS 1972W-x06

Self-adhesive label with 1972 logo horiz.

Size= 3.6" x 1.25"

1972W-x07 NOT IN DUBOIS

1972W-x07

Ile Roy fantasies

Ile Roy is the location of a restaurant in rural France, whose owner created many labels like this in the 1960s and 1970s.

According to Report #4 of the Salm Foundation, Ile Roy stamps are "1976-1980 French restaurant advertising publicity labels resembling stamps. Created by Auguste Bourdi for the dining establishment in Lyon."

1/8/17 - Philippe Pavard supplied the following information:

ILE ROY is not a country, not a town but just an island on the French river Saône, near the french town Lyon, with no house, no resident, no post office, no mayor, etc. ... All are forbidden by law. In winter the island is flooded. Only a restaurant "The Crusoe Guinguette" is permitted from May to October. It's a strict nature reserve for animals, flowers, plants named, in French, "Zone Naturelle d'Intérêt Écologique, Faunistique et Floristique"(ZNIEFF) The island is divided between 2 neighbouring towns: Collonges-au-Mont-d'Or and Fontaines-sur-Saône. The restaurant of the great french star chef Paul Bocuse is in Collonges-au-Mont-d'Or.

Thanks, Phil.

1972W-x08 NOT IN DUBOIS    

チェリー
日本専売公社
札幌オリンピック冬季 ;大会記念

CHERRY
"Japan Tobacco and Salt Public Corporation (now, Japan Tobacco Inc)"
Sapporo Olympic Winter Games Commemoration

7/7/19 - NOT A LOTTERY TICKET - A CIGARETTE PACKAGE - "CHERRY" Cigarettes

Akihiko Kanda, our new correspondent in Tokyo, sent us this link, to a web site that displays a collection of cigarette packages. The black rectangle at top is the seal of the package. There are 6 varieties.

4/1/19

eBay - Old original ticket for collectors - lottery ticket Takarakuji Olympic games 1972 in Sapporo

The seller did not respond to my requests for more information, such as size, and what is the black rectangle at top, and what's on the back? I assume there are more, with other fruit names on them. Why English?

As I say elsewhere, I do not think lottery tickets belong here, but DuBois included a few, so I will show them, and you can decide.

8/17/19 - Akihiko added the two images of the label with a red skier.

Size of Package 89x176mm, Black seal 22x43mm

1972W-x09 NOT IN DUBOIS 1972W-x09

5/13/19

delcampe - ADESIVO VINTAGE STICKER KLEBER SKI OLYMPIC GAMES TOKO ALOIS KÄLIN

Alois Kälin - Swiss nordic combined skier

Alois "Wisel" Kälin is a former Swiss Nordic skier who competed in the 1960s and 1970s. He won a Nordic combined silver in the at the 1968 Winter Olympics in Grenoble and a bronze in the 4 x 10 km cross-country skiing relay at the 1972 Winter Olympics in Sapporo. Wikipedia

TOKO is a Swiss seller of ski accessories.

Size - about 10 cm tall (see scale on left side of image)

1972W-x10 NOT IN DUBOIS

Translation of text for winter designs:
1973 Series of stamps on the occasion of the Winter Olympic Games. Stamps with two types of prints are printed in eight color variants. On a sheet of 18 stamps, separated by a vertical bridge with the image of a trident. On the upper field of the sheet is the inscription "Ukraine is fighting against Russia for your will!", On the lower field is the inscription itself in English.
Denomination: 30 shah.
Circulation: A 1800, B 450.

 

 

1972W-x10

6/19/19

Ukrainian Liberation Fund-Raising labels

These are part of the large series of Olympic labels issued by Ukrainian expatriates in the west to fund efforts to free Ukraine from the Soviet yoke before the collapse of the Soviet Union.

Підпільна Пошта України.

PIDPILNA POSHTA UKRAINI

Underground Post of Ukraine.

The catalog listing in the left column describes these, saying that there are 8 color variants of the sheetlets of 18 vignettes. I count at least that many in the images shown.

1972W-x11 NOT IN DUBOIS 1972W-x11

7/7/19

Specimen of Meter Stamp (1970) (zero value)
Japanese meter label with Sapporo Games logo

札幌オリンピックを成 ;功させよう
札幌中央
日本郵便

Translation of text:
Let's make the Sapporo Olympics a success
Sapporo Chuo Post Office
Japan Post

Size: 123 x 39 mm, printing 103 x 24 mm"

Our new Japanese friend Akihiko Kanda sent this image, of a specimen postal meter label with the Sapporo Games logo - it is a marginal item, within the rules of these pages, since its origin is postal. Note that the date is 1970, so it was part of the advance publicity for these Games in Japan.

1972W-x12 NOT IN DUBOIS   1972W-x12

8/17/19

Our new Japanese friend Akihiko Kanda sent these images, of a NIKKA whisky bottle.

Nikka, along with Suntory, is a famous whiskey maker in Japan. 2 labels are on the bottle, but the small one is not Olympic-related. Size of the large one : 117x78mm .

ウイスキー特級

Whiskey special grade

From here on I am changing the listing format to save time and energy.
06/17/2020

ID NUMBER: 1972W-x13

SIZE: unknown

DESCRIPTION:
I am fairly sure these are selvage or interior labels from a sheet of postage stamps. Must be for an English-speaking country, though. :-)

06/17/2020

ID NUMBER: 1972W-x14

SIZE: unknown

DESCRIPTION:
札幌オリンピックを成功させよう
アサヒビール
発売元 北酒販

Make the Sapporo Olympics a success
Asahi beer
Distributor North Sake Sales

(AKIHIKO KANDA)

06/17/2020

ID NUMBER: 1972W-x15

SIZE: unknown

DESCRIPTION:
くらしに力を=農協貯金
農協/北信連/農林中金

Power for Living = Agricultural Cooperative Savings
Agricultural Cooperatives / Hokushinren / Agriculture and Forestry Chukin Bank

(AKIHIKO KANDA)

06/17/2020

ID NUMBER: 1972W-x16

SIZE: unknown

DESCRIPTION:
These are official passports (star-shaped) and parking certificates (flower-shaped) for related vehicles and are car window stickers. Once peeled off, the design is broken and the pattern cannot be used. The symbol "C" indicates the area where parking is possible. (AKIHIKO KANDA)

06/17/2020

ID NUMBER: 1972W-x17

SIZE: unknown

DESCRIPTION:
These are official passports (star-shaped) and parking certificates (flower-shaped) for related vehicles and are car window stickers. Once peeled off, the design is broken and the pattern cannot be used. The symbol "C" indicates the area where parking is possible. (AKIHIKO KANDA)

06/17/2020

ID NUMBER: 1972W-x18

SIZE: unknown

DESCRIPTION:
These are plastic coaster labels. The coaster was distributed in a campaign for Morinaga's creap (cream powder for coffee). There are 12 types in all. (AKIHIKO KANDA)

06/17/2020

ID NUMBER: 1972W-x19

SIZE: 4.5 x 3 cm

DESCRIPTION:

06/17/2020

ID NUMBER: 1972W-x20

Size:170 x 143 mm

DESCRIPTION:
This is a Beer bottle label. Sapporo beer "Sapporo Giants" - Large size bottle.

06/17/2020

ID NUMBER: 1972W-x21

SIZE: 13 cm diameter

DESCRIPTION:
QUARANTINE label

06/17/2020

ID NUMBER: 1972W-x22

 
Image shown both regular and mirrored

Size: rectangle large :18x24cm, rectangle small :18x24cm

DESCRIPTION:
These are stickers for inside of windows, gummed on design side.

Sapporo-city official promotion sticker

札幌オリンピックを成功させよう
札幌市

Let's make Sapporo Olympic a success
Sapporo city

Images and translations courtesy of Akihiko Kanda - Thank!

06/17/2020

ID NUMBER: 1972W-x23

 
Image shown both regular and mirrored

Size: oval-track-shaped: 21x26 cm

DESCRIPTION:
These are stickers for inside of windows, gummed on design side.

Sapporo-city official promotion sticker

札幌オリンピックを成功させよう
札幌市

Let's make Sapporo Olympic a success
Sapporo city

Images and translations courtesy of Akihiko Kanda - Thank!

6/17/2020

ID NUMBER: 1972W-x24

SIZE: unknown

DESCRIPTION:

According to our partner in crime Akihiko of Tokyo, this is a toy stamp sheet with 12 toy stamp seals. It is one of a series of such sheets issued with the approval of the Japanese Minister of Posts and Telecommunications. Two of the labels reproduce 1972 Sapporo Olympic semi-postal stamps (issued in 1971, Scott#B36-37), and two are 1964 Tokyo Olympic semi-postal stamps (issued in 1961, Scott#B12- 13), the remaining 8 stamps are about other (non-Olympic) sports events.

Toy stamps are printed on transparent film. This sheet was manufactured in 1972 in accordance with the provisions of the Postage Stamp Imitation Control Law.

02/15/2022

ID NUMBER: 1972W-x25

SIZE:

DESCRIPTION:

02/15/2022

ID NUMBER: 1972W-X26

SIZE:

DESCRIPTION:

02/15/2022

ID NUMBER: 1972W-x27

SIZE:

DESCRIPTION:

02/15/2022

ID NUMBER: 1972W-x28

SIZE:

DESCRIPTION:

02/15/2022

ID NUMBER: 1972W-x29

SIZE:

DESCRIPTION:

02/15/2022

ID NUMBER: 1972W-x30

SIZE:

DESCRIPTION:

02/15/2022

ID NUMBER: 1972W-x31

SIZE:

DESCRIPTION:

02/15/2022

ID NUMBER: 1972W-x32

SIZE:

DESCRIPTION:





1972W-z01 to x NOT IN DUBOIS

AND NOT CINDERELLAS

POSTAL LABELS

These are labels included in sheets of postage stamps - separated from the sheet they look like poster stamps. Watch out, or collect them because you like them. They have value only if still attached to their postage stamps, though.


   


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I am indebted to Robert J DuBois for allowing me to use images and information from his Catalog of Olympic Labels on these web pages.

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Created -- 02/20/2019
Revised -- 02/15/2022